Fashionable bikes.

Belstaff. Sure not the most pratctical riding gear.
Belstaff. Sure not the most practical riding gear.
BMW. The Bavarians using some of the most fashionable international hipster customizers for the launch campaign of the nine T. We have come full circle.
BMW. The Bavarians using some of the most fashionable international hipster customizers for the launch campaign of the nine T. We have come full circle.
Ray-Ban. Policeman was doing his burn-out so he did not notice the girls didn't wear any helmet.
Ray-Ban. Policeman was doing his burn-out so he did not notice the girls didn’t wear any helmet.
Matchless. Kate Moss. Need more?
Matchless. Kate Moss. Need more?
Dolce&Gabbana. Two up and let's have a ride! 2011 but already in the saddle.
Dolce&Gabbana. Two up and let’s have a ride! 2011 but already in the saddle.
Belstaff. Yes, I look cool.
Belstaff. Yes, I look cool.
Ray-Ban. Policeman burn-out.
Ray-Ban. Policeman burn-out.
Keira Knightley on a pink Ducati 900 SS. Absolutely peerless.
Keira Knightley on a cream Ducati 900 SS. Absolutely peerless.
Barbour. Thoughtful.
Barbour. Thoughtful.

Aren’t you already fed up with this “bike is fashionable” trend? Don’t you regret the good old days, when riding a dirty, oily bike was a suspicious behaviour? When entering a downtown bar covered in filth and smelling gasoline was considered a crime? Now it seems that every young hipster or wealthy middleaged lawyer/accountant/dentist wants to be seen riding a bike and proudly lays his helmet on the counter while ordering the drinks.

This trend was noticed even by advertising agencies and so slowly but steadily arrived to larger audiences, way beyond the bikers community. And this was not totally bad news. The Chanel TV commercial, featuring Keira Knightley on her cream Ducati, is certainly a gem. So, our advice is to enjoy the whole thing, being able to stand off and look at it with some coolness and irony. Paying attention not to look too often at your image reflected in the shop windows, because it could be dangerous: remember your accurately crafted special does not have ABS brakes.

That said: we have to be be patient. Trends come and go. So don’t worry. Sooner or later we’ll be considered again as no-brain, egoist, polluting jerks.

5 thoughts on “Fashionable bikes.

  1. Belstaff & Barbour, both iconic British brands, although Belstaff now Italian owned & made in Italy. Barbour still made in my home town, South Shields, & now making bike clothing again.

    Like

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