Aren’t you already fed up with this “bike is fashionable” trend? Don’t you regret the good old days, when riding a dirty, oily bike was a suspicious behaviour? When entering a downtown bar covered in filth and smelling gasoline was considered a crime? Now it seems that every young hipster or wealthy middleaged lawyer/accountant/dentist wants to be seen riding a bike and proudly lays his helmet on the counter while ordering the drinks.
This trend was noticed even by advertising agencies and so slowly but steadily arrived to larger audiences, way beyond the bikers community. And this was not totally bad news. The Chanel TV commercial, featuring Keira Knightley on her cream Ducati, is certainly a gem. So, our advice is to enjoy the whole thing, being able to stand off and look at it with some coolness and irony. Paying attention not to look too often at your image reflected in the shop windows, because it could be dangerous: remember your accurately crafted special does not have ABS brakes.
That said: we have to be be patient. Trends come and go. So don’t worry. Sooner or later we’ll be considered again as no-brain, egoist, polluting jerks.